Privacy Policy: How we use your data

Uncover Britain Ltd

Last reviewed: 18 June 2026.

1. Who we are

This Privacy Policy explains how Uncover Britain Ltd collects, uses, stores and protects personal data in connection with the website www.uncoverbritain.com, our digital road trip guides, memberships, planning tools, email communications and customer support.

Uncover Britain Ltd is a company incorporated in England and Wales. For privacy questions or requests, contact us at hello@uncoverbritain.com.

2. What data we collect

Depending on how you use the website or services, we may collect and process:

• Contact details, such as your name and email address.
• Order and transaction information connected with purchases or access to digital guides.
• Account or membership access information needed to provide access to digital content.
• Messages, enquiries, feedback, form submissions or customer support correspondence.
• Marketing preferences and consent records.
• Website usage information, cookies, analytics data and technical information such as browser or device details.
• Limited payment-related references provided by our payment processor, but not your full card details.

3. How we use your data

We use personal data to:

• Provide access to digital road trip guides, maps, memberships and planning tools.
• Process purchases, orders, invoices and customer account access.
• Communicate with you about your purchase or related products using the contact information provided.
• Respond to enquiries, support requests, feedback and complaints.
• Manage website security, access controls and service reliability.
• Send newsletters, updates or marketing communications where consent or another lawful basis applies.
• Measure website performance, understand user behaviour and improve content and services.
• Meet legal, tax, accounting, regulatory and compliance obligations.

4. Lawful basis for processing

We process personal data under lawful bases recognised by UK data protection law. Depending on the purpose, this may include:

• Contract: to provide access to products, services or digital guide materials you have purchased or requested.
• Consent: for certain marketing activities or optional cookies where consent is required.
• Legitimate interests: to operate, improve and protect the website and respond to enquiries.
• Legal obligation: to meet accounting, tax, security, regulatory or legal requirements.

5. Cookies, analytics and tracking

We use cookies and related technologies to help the website work effectively, remember preferences, understand performance and support marketing and analytics where consent applies.

Our website uses a consent-based cookie system provided by our website platform. You can accept, decline or manage cookie preferences using the cookie controls on the website.

Some links on our website may be affiliate links. Purchases or actions made via these links may be tracked using cookies or unique URLs, at no extra cost to you.

6. Purchases, payments and online content access

When you make a purchase, you provide details to complete the payment and access our online content. We may communicate with you via the contact information provided about your purchase or related products.

We do not see or store payment details such as your full card number. We do not store full billing details. Payments are processed securely through Stripe, which encrypts your payment information.

Uncover Britain only has access to a customer ID and the last four digits of your card number for verification and security purposes. For more information on Stripe’s data processing, please refer to Stripe’s Privacy Policy.

We hold a Data Processing Agreement with Stripe as our data processor. We also process data via our member plugin, which processes payments via Stripe, and with this member plugin Data Processing Agreement.

7. Third-party processors and platforms

We use third-party platforms and service providers to operate the website and deliver services. These may include providers for:

• Website hosting and content management.
• Payments and checkout.
• Membership access and account management.
• Email newsletters and marketing communications.
• Analytics, performance measurement and tracking.
• Forms, customer enquiries and embedded website tools.

8. Marketing consent

We may send marketing emails, newsletters, product updates or travel inspiration where you have consented or where another lawful basis applies.

You may withdraw or refresh your consent at any time by using unsubscribe links in emails or by contacting us at hello@uncoverbritain.com.

9. Data retention

We retain personal data only for as long as needed for the purposes for which it was collected, including to provide services, manage customer access, meet legal obligations and maintain appropriate business records.

Transactional records, invoices, payments, billing details, contractual agreements, VAT and tax documentation, and related correspondence may be retained for a minimum of seven years to meet HMRC and statutory audit requirements.

10. Your data protection rights

Under UK data protection law, you may have rights including:

• The right to access your personal data.
• The right to correct inaccurate or incomplete data.
• The right to request erasure of personal data in certain circumstances.
• The right to restrict processing in certain circumstances.
• The right to object to processing in certain circumstances.
• The right to data portability where applicable.
• The right to withdraw consent where processing relies on consent.
• The right to complain to the Information Commissioner’s Office.

You can also contact the UK Information Commissioner’s Office for further information about data protection rights and complaints.

11. Children’s data

Our services are not directed at children under 16, and we do not knowingly collect or maintain personal data from children.

12. Data security

We use technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, encryption, platform-level protections, secure payment processing, careful data retention and regular review of systems and processes.

We use the ICO’s UK GDPR guidance and resources as a reference point for data protection responsibilities, including practical steps organisations can take to improve data security.

No website or online system can be guaranteed to be completely secure. If you believe there is a security issue affecting Uncover Britain, please read our Security Policy.

13. Reporting data breaches

If you suspect a data breach affecting your personal information, please notify us immediately at hello@uncoverbritain.com.

Where required, we will investigate, mitigate and report eligible breaches to the Information Commissioner’s Office within the required legal timeframe.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, technical or operational changes. The current version will be available on this page.

15. Contact

For privacy questions, data requests or concerns, contact: hello@uncoverbritain.com.